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Lv Haitao said,[link widoczny dla zalogowanych], in order to achieve the goal as scheduled,[link widoczny dla zalogowanych], Dongfeng Peugeot will maintain an average of 2 new models each year into the speed, and at the same time strengthening network service capacity, implementation and upgrade on the hardware and software,[link widoczny dla zalogowanych], to secure the average annual growth rate maintained at 23% or above.
according to Peugeot Global CEO Bi Gaocheng introduced, the Peugeot 3008 this year sales target of 40000 units, a single month sales volume is not less than 3100 vehicles. "From the main models of market performance, the realization of this goal difficulty is not great." Ipsos Automobile Research Director Ye Sheng told the "daily economic news" interview with reporters.
or blue plan highlights the PSA force China market determination. According to the PSA executive plan, 2015 PSA will reach 8% of the market share of Chinese. Analysis of the industry, have been greatly improved in products, technology and other hardware on the background, development prospect of PSA in China will be more depends on its marketing ability.
in this case, the Peugeot 3008 in the hope that the brand power upgrade background, quickly tap the great potential of SUV market, and realize the common to enhance brand image and overall sales.
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, according to Automotive News data collected, in 2012 China's domestic SUV cumulative sales of 1983900 vehicles, 23.8% year-on-year growth,[link widoczny dla zalogowanych], growth is far higher than the domestic passenger car market average growth level (7.7%).
in 2012, China's automobile market continued development trend in 2011, continue to maintain a low growth. However, SUV sales are still maintained rapid growth, as the car city growth force.
3008 to open a new market segment /
in this context, the car of the joint venture enterprises have stepped up efforts to put in SUV models. Buick Ang Cora, Mitsubishi Jin Hyun,[link widoczny dla zalogowanych], modern Shengda models in the past period of time are listed. Then, will also usher in Ford maverick,[link widoczny dla zalogowanych], the Skoda Yeti models are listed.
Said Lv Haitao
January 9th,[link widoczny dla zalogowanych], Dongfeng Peugeot's first SUV model 3008 in Chengdu listed. Conference,[link widoczny dla zalogowanych], Dongfeng Peugeot general manager Lv Haitao announced on the same brand mid-term development plan "or blue plan". According to the plan, in the next 3 years, Dongfeng Peugeot will launch 6 new models; 4S the number of outlets will be extended to 500,[link widoczny dla zalogowanych], sales and customer service satisfaction in the industry rankings have entered the top five, 2015 sales of 450000 units.
each by the intern reporter Huang Linhan from Shanghai
in addition,[link widoczny dla zalogowanych], Dongfeng Peugeot at 3008 for the first time introduced by PSA and BMW jointly developed 1.6THP engine, and the configuration model will play the main role of sales. According to Bi Gaocheng said, according to the 3008 40000 annual sales plan,[link widoczny dla zalogowanych], configure the 1.6THP engine models of at least 24000 units,[link widoczny dla zalogowanych], accounting for more than 60% of the total.
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Zhang then said, do have a color TV enterprises, give the money to stay in the association to make the fund, after all, 172000000 yuan down to tens of millions, every enterprise is not more. However, this proposal has not been all enterprise approval. In January 10th, the conference is the most productive time.